• Developing omni-channel digital marketing campaigns for our products, services and corporate initiatives
• Planning and executing promotional activities such as online advertising, search engine optimization and affiliate marketing
• Manage various online channels including website, email, social media and other sources
• Monitor website traffic, user engagement and conversions to drive continuous improvement
• Develop content strategy including blog posts, press releases, brand stories, email campaigns, etc.
• Ensure all materials displayed adhere to brand guidelines
• Stay up to date with the latest digital marketing trends and practices
• Analyze data to gain insight into customer behavior, engagement levels, website performance and overall market trends
• Report results of campaigns to senior management on a regular basis
• Meet or exceed preset goals for each digital marketing campaign
Bachelor’s degree in Marketing or related field is preferred.
• 5+ years of digital marketing experience
• Understanding of various online marketing channels including SEO/SEM, social media, email marketing and display advertising
• Outstanding written communication and copywriting skills
• Familiar with web analytics tools such as Google Analytics and Social Insight
• Results-oriented with strong quantitative and analytical skills
• Detail-oriented with the ability to prioritize multiple projects in a fast-paced environment
TBD
Hamden Technologies is looking for an experienced Digital Marketer to join its team. This position
involves strategizing, implementing and managing successful digital marketing campaigns. The
successful candidate will be a creative self-starter who can effectively utilize available resources and
create new ones to help reach our market and customers
